4 Basic Strategies And Effective Email Marketing General Info Email marketing campaigns are a highly effective way to provide information directly to interested consumers. With the different options in maintaining separate lists and databases of customers based on any number of factors and criteria this is a rich source of repeat as well as new… Continue Reading
The Importance Of A Mobile Website
Why a Mobile Website? Regardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and… Continue Reading
How Does Email Marketing Work for Small Businesses?
You have customers that visit your business on a regular basis. Each time they come in, you interact with them and create an impression. But, what do you do when they leave to get them to come back? Often times, small businesses rely on that good first experience to keep people coming in the door.… Continue Reading
What Does SEO Do for Small Businesses?
A small business that does not employ search engine optimization, or SEO, is likely losing opportunities with customers. Even if your business does not operate on the web, but has customers that come into their location, will find that having a presence online is essential. In short, SEO is the process used to help your website… Continue Reading
Importance Of Social Media Marketing For Local Business
As a local business of any size, getting your name out there is always a priority in continuing to grow your market share. Unfortunately, many small businesses, start-ups, and entrepreneurs fail to tap into the power of social media marketing for their local business. It isn’t hard to understand why this can happen. One of… Continue Reading
Do Reviews Online Boost Website Sales?
What do customer reviews, either on your own website or posted on an online review site, actually do for your online business reputation? Most business owners tend to see them as a nice extra bonus to help sway an already interested buyer, but this is really just be the tip of the iceberg with regards… Continue Reading
How Customers Find Your Business: What Is Rated Most Trustworthy?
When planning marketing campaigns online or when planning a traditional marketing campaign using a combination of technology and tried and true marketing strategies is there really a difference? Do customers see some forms of finding a business more trustworthy than others? Research by the North American Technographics Media and Marketing Survey from 2008 indicates it… Continue Reading
Beyond Google With Bing And Yahoo
As a business owner, you already know the importance of keeping your options open and marketing to the widest possible customer base possible. Today, many SEO companies and consultants stress the importance of optimizing a business website for Google while failing to talk about the importance of Bing and Yahoo. The Reality of Google There… Continue Reading
Are Reviews Of Importance For A Local Business?
Have you noticed how many online retailers, e-commerce sites, and even service oriented business are highlighting online reviews, even for their local businesses? You have probably been asked to provide a review in a follow-up email or even at the time of your online purchase. If this seems to be more common now than a… Continue Reading
The Importance Of A Mobile Website
Regardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops. By… Continue Reading
