As a local business of any size, getting your name out there is always a priority in continuing to grow your market share. Unfortunately, many small businesses, start-ups, and entrepreneurs fail to tap into the power of social media marketing for their local business. It isn’t hard to understand why this can happen. One of… Continue Reading
Author Archives: Julio
Do Reviews Online Boost Website Sales?
What do customer reviews, either on your own website or posted on an online review site, actually do for your online business reputation? Most business owners tend to see them as a nice extra bonus to help sway an already interested buyer, but this is really just be the tip of the iceberg with regards… Continue Reading
How Customers Find Your Business: What Is Rated Most Trustworthy?
When planning marketing campaigns online or when planning a traditional marketing campaign using a combination of technology and tried and true marketing strategies is there really a difference? Do customers see some forms of finding a business more trustworthy than others? Research by the North American Technographics Media and Marketing Survey from 2008 indicates it… Continue Reading
Beyond Google With Bing And Yahoo
As a business owner, you already know the importance of keeping your options open and marketing to the widest possible customer base possible. Today, many SEO companies and consultants stress the importance of optimizing a business website for Google while failing to talk about the importance of Bing and Yahoo. The Reality of Google There… Continue Reading
Are Reviews Of Importance For A Local Business?
Have you noticed how many online retailers, e-commerce sites, and even service oriented business are highlighting online reviews, even for their local businesses? You have probably been asked to provide a review in a follow-up email or even at the time of your online purchase. If this seems to be more common now than a… Continue Reading
The Importance Of A Mobile Website
Regardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops. By… Continue Reading
4 Basic Strategies And Effective Email Marketing General Info
Email marketing campaigns are a highly effective way to provide information directly to interested consumers. With the different options in maintaining separate lists and databases of customers based on any number of factors and criteria this is a rich source of repeat as well as new business. We like to work closely with our clients,… Continue Reading
Appearing On Online Maps Is A Boost For Your Business
Completing any online search for a local business, or for a product or service, will automatically provide you with information about companies close to your location offering what you want to buy. As a business or company, allowing customers to find your business on a map as part of the search engine results is a… Continue Reading
SEO for Lawyers
What Do You Know About SEO For Lawyers? As an lawyer, you are probably already aware of the growing number of clients finding your practice through online searches. You also have probably talked to colleagues, or done a bit of online research about how to make your website more visible in those searches. This research… Continue Reading
The Advantages Of Online Marketing For Local Businesses
For many smaller and established businesses, online marketing may not be a priority. However, failing to tap into this market is going to result in missed possibilities for sales, and this is going be become an increasingly negative factor in the future. In larger cities, especially in New York City where we are located, small… Continue Reading
