Improved Ad-Words:
Let us handle your Google ad-words!
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We are experts in ad-words. Most of our clients are surprised to find out that maximum bid is not the main factor that dictates where your ad is listed in the search engine results pages (SERPS) or how much you pay per click. The most important factor is your quality score.
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Basically, your quality score is based on the content of your landing page that you link to in your ad. -
It is also effected by positive feedback that Google determines. When a user puts in their search term, ads are shown. Google determines how relevant your ad is to that particular search term by how many people click on your ad.
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Over time they are able to see which ads are the most relevant to the search term. They call this the “click through rate” (CTR). A higher CTR increase your quality score.
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The rest of the quality score is determined through Google’s propitiatory algorithm (“Pagerank” named after Google founder, Larry Page). Just like their search results, they claim there are “500 million variables and 2 billion terms”.
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How are we different from every other SEO when it comes to ad-words? Most marketing companies run ad-words that link to your site. The quality score is then determined by the quality of YOUR site. We run ad-words that link to our ‘landing page’ which then links to your site. We therefore have direct control of the quality score. Remember, quality score is even more important than max bid.
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What do we achieve by doing this? Your clicks will cost less per click! Your ads will appear higher in the search results, often in the top three and sometimes number one for less cost per click than your competitors. This then results in more quantity of clicks per day for your maximum daily dollar allowance.
In summary:
